Pairing is sharing

A project for Old Amsterdam cheese. A collaboration with Mr Kitchen, Old Amsterdam and Studiogarcia. I developed 4 characters that represent a taste spectrum. Salty, sweet, bitter and sour. The characters interact and share their tastes with each other. Main purpose of the project was to challenge chefs and food interested people to pair Old Amsterdam cheese with one of these tastes. The final version was used in combination with photographs in the brochure and on a poster that was printed especialy for this campaign.